As the new year kicks off, so does new dealership technology. Since the pandemic began in 2020, dealers had to adjust to a new normal. Now nearly three years later, COVID protocols have relaxed, but most buyers have adapted to digitally focused practices. What does this mean for dealers? Keep on reading to learn what to expect in 2023 as dealer technology revs up.  

Online Sales Tools Take Over  

Vehicle supply continues to be on the upswing, and more dealerships have full lots. With more vehicle options comes more choices for customers. Additionally, customers see the value in browsing inventory online; in some cases, even buying a car online.  

The rise in online sales will continue in 2023. Because of this, dealers should look into website management and software that allows for a smooth experience for customers. According to Forbes, some manufacturers even utilize digital showrooms so their customers can see a full view of a vehicle from their computer screen.

As digital retailing becomes a key component of business, dealers will need to modernize their approach to fit the needs of customers.  

All Eyes on EV  

The industry isn’t hitting the breaks on EV just yet; in fact, adoption is smoothly accelerating. According to Forbes, EV models will continue to expand in 2023. What does this mean for dealers? For starters, investing in technology that can easily diagnose and treat an EV’s battery.  

Many customers face range anxiety and are unsure of how long their EV battery will last, be it on a charge or over a lifetime. By having a way to indicate the overall health of an EV battery, dealers can easily treat and repair without inconvenience. This also provides the customer with much-needed peace of mind.  

As we see more EVs on the road, Manheim Auctions forecasts that more dealers will utilize artificial intelligence for EV service. Service departments overall may see more artificial intelligence practices in their service drive, increasing efficiency.  

Tech Coverage in F&I Products  

From digital voice assistants to 13-inch digital displays, the technology inside vehicles continues to evolve and become more sophisticated. With more technology comes more risks. Touchscreens freeze, apps never load, or the entire system fails to boot.  

When these issues emerge, customers want them solved. In 2023, dealers will see more F&I providers offering vehicle technology coverage. Not only will this provide customers with peace of mind, but it’s also an opportunity for dealers to offer more comprehensive coverage plans at the finance desk.  

2023: The Year of Dealer Technology  

As the year progresses, dealers will continue to revolutionize and modernize their technology solutions. From robust online retail tools to artificial intelligence, the future looks bright for dealer technology.  

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