Tony Wanderon weighs in on How to Harness the Surging Ancillary Market
Tony Wanderon weighs in on How to Harness the Surging Ancillary Market
National Auto Care’s CEO emphasized bringing value to car buyers in their times of need when making F&I product offerings while speaking on a panel at an industry event in May.
“Dealers and agents need to spend more time focusing on the needs of their specific customer base, all while building consumer loyalty and retention-based products — which ultimately drive profits not only today but in the future — instead of the number of products offered,” Wanderon said.
He was one of about half a dozen industry experts to speak on a panel at Agent Summit, held in Las Vegas in May, titled The Surging Ancillary Market. Wanderon and the other panelists addressed a handful of questions on best practices regarding ancillary products.
The National Auto Care CEO made it clear that the needs of the consumer are always a guiding force when developing new products and bringing them to market.
“Our job — from the dealership to agents and TPAs in this industry — is to understand our customer,” Wanderon said. “When we understand the needs, desires, and goals of our client base and then provide the solutions for them, we are all in a win-win situation.”